![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/b1327795-58d5-4470-87d1-a8105a9f0903_rw_3840.jpg?h=6435a8179106259545710eddb2e3b937)
4°West is an imagined alternative festival event starting in Swansea summer 2022.
University project: Year 2 - Semester 1
My goal was to utilise and celebrate the proximity of the city with the sea, providing anyone wishing to try out one or more of the activities included. I was challenged to find an appropriate balance between the ‘alternative’ nature of the festival, and clear communication to make the festival ‘visible’.
My idea for the 4 Degrees West (4DW) project was to design a brand identity that was thrilling, quite dirty, rough, and an identity that fit the theme of an urban festival with alternative sports. To achieve this, I researched similar artists working with this style and experimented using traditional methods of design such as: letterpress, ink print and painting over punchinella to form a pop-art style pattern that would become quite evident within the brand’s deliverables. For the iconography, I wanted to incorporate hand-gestures usually performed at concerts to express this thrilling and exciting nature of an urban coast weekend festival.
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/7f6983b1-3252-49f5-a26e-759a68a2e392_rw_3840.jpg?h=817064d500f31fc548ac60acfc2f1f52)
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/b1b02897-1729-4b5c-967f-16b5b92d8f3e_rw_3840.jpg?h=aa2146b279cff9a2c5b8b39285db9311)
Designed using Adobe Photoshop