"Identify a set range of items which you feel has weak or inappropriate graphic design, and re-design the outer packaging."
I re-designed the packaging for ASDA’s Apple, Orange, and Cranberry juice cartons. My aim for this project was to make the cartons look more natural and more fit for the primary target audience, families.
As an additional challenge, I designed the packaging with creative reuse as the main goal. On the right-hand side of each carton is an instructional guide on how the consumer can up-cycle and transform the cartons into a planter (apple juice), lantern (cranberry juice), and bird feeder (orange juice).
Designed using Adobe InDesign and Adobe Illustrator