*University project
Song - Pixy Villain
Brief: design an animated video with kinetic typography.
This motion graphic is about the internal battle within someone - between their two counterparts: good and bad. Throughout the song, the bad counterpart tempts the person to abandon their current lifestyle and instead become a ‘criminal mastermind’. This story is also inspired by the Korean drama, ‘Money Heist: Korea’ – a suspenseful drama set in 2025 about a unified Korean Mint heist robbery that is taken on by a man who calls himself ‘Professor’ and his scouted North and South Korean outcasts who possess a variety of abilities.
This is a slight twist on the original meaning of PIXY’s ‘Villain’ – which, as described by the company, ‘…narrates about a breakaway from fairies and PIXY’s rebirth to bring evils to justice’ (part of the group’s ongoing lore).
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/e30e143f-5a3a-478c-af16-ff8733a98726_rw_600.gif?h=0391106d31e5663597f7287eba281db4)
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/7d418c55-bee0-4073-98ad-94d9d86149b5_rw_600.gif?h=5052c04de2624e32dff4fbb2a5e34afe)
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/15383b36-039f-4e1e-97aa-ad078bfc077b_rw_600.gif?h=98b40e7967af04a6d04a399c0d6c2655)
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/cef0f886-fa3c-4497-8f49-7733b1a37203_rw_600.gif?h=32987d06e1e9364d0a2648480f445069)
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/68bdcfc0-5c37-4122-a03c-97a88469f37e_rw_600.gif?h=114daa3b3c35f4bccbf5798748e31e67)
![](https://cdn.myportfolio.com/f3bc777f-4b89-4a20-bbe3-6868b4db0bfe/980076b2-b327-447b-b507-2818342e7c86_rw_600.gif?h=86f75c855ba495013d3c509e70b9b611)
Designed using Adobe After Effects, Photoshop & Illustrator