PUBG Players Tour 2025 [Marketing]
BLAST, 2025
Client: Krafton
When I joined BLAST, my first projects centered around the PUBG Players Tour, PEC, PAS, and MASTERS ecosystems. I was responsible for creating a wide range of social assets, including YouTube thumbnails, live coverage templates, and social media content such as caster announcements, “tune in” graphics, and team announcements.
Collaborating closely with the marketing manager, I oversaw the delivery of all assets and took ownership of the design layouts. This role gave me the freedom to experiment with new approaches to organizing and presenting information, ensuring content remained engaging and fresh for audiences.
PUBG MASTERS
Here's a before & after example of graphic improvement. I revisited previous made templates and enhanced the designs by bringing in more visual elements (the iconic PUBG character and well-known in-game maps).
A lot of the social media work for PUBG: Players Masters involved me preparing easy-to-edit templates in Photoshop. Once I designed the artwork, the templates would be sent over to the Marketing manager for editing during the live-coverage stages.
PEC [PUBG EMEA CHAMPIONSHIP] & PAS [PUBG AMERICAS SERIES]
I was tasked by our marketing manager with designing a social media asset pack of exampler posts for the PEC FALL and PAS 6 tournaments taking place in September 2025. The graphics pack needed to lead with a 'Soldier narrative' design style so I did this by incorporating dog tags, case study and classified documents, a player photo template, and soldier-style badges.
PUBG PLAYERS TOUR
