CS2 Hong Kong Rivals 2025 [Marketing]
BLAST, 2025
Client: Valve
We executed a high-impact marketing campaign to promote BLAST’s first event in Hong Kong: RIVALS, held November 14–16. In the fast-paced lead-up to the tournament, I contributed to the design of a wide range of assets — including OOH static and motion billboards, large-scale bus and tram wraps, merchandise, on-site print banners and posters for our pop-up space, and a comprehensive social asset package for the marketing team to activate during event coverage.
Working on this project was an exciting challenge. With a fresh twist on the Premier brand identity, I had the opportunity to experiment with new visual elements while maintaining consistency across an extensive suite of deliverables.
Hong Kong Rivals was a major success: a sold-out 12,000-seat arena for the Grand Final, over 30,000 fans across three days, and 26 million online views. A landmark moment for the brand — and an incredible week to be part of.
KEY VISUAL DESIGNS
OOH ADVERTISEMENTS: BUS & TRAM WRAPS
OOH ADVERTISEMENTS: MOTION BILLBOARDS
OOH ADVERTISEMENTS: BUS SHELTER POSTERS
HONG KONG POP-UP WATCH PARTY
PAID MEDIA GRAPHICS
SOCIAL MEDIA
