Fortnite: Pro-Am Promotion [Marketing]
BLAST, 2025
Fortnite's FNCS: Pro-Am E-Sports ecosystem is one of the most notable and largest competitive gaming series in the world, bringing popular content creators and the best competitive players together to fight for that sweet Victory Royale.
I had the pleasure of working on marketing collateral with the Audience team at BLAST and the Creative Team at Epic Games throughout April and May to promote the Los Angeles Pro-Am 'Duo-Day' tournament.
I creatively led the design of static and motion paid-media graphics for use across all social media channels, and produced a large-scale of versioned assets to promote the event being shown at IMAX cinemas in USA.
Static & Motion Paid-Media assets
FORTNITE: PRO-AM 'EXPERIENCE IT IN IMAX' ASSETS
All versioned assets for this campaign are based off of the Fortnite Pro-Am Key Visual graphic. I used the Fortnite: Pro-Am Key Visual to design the first IMAX graphic [1920x1080], adding the IMAX and FANDANGO logos and adjusting the composition of the graphic. Once this layout was approved by all stakeholders, I then versioned the assets for digital and print use.
